In the land of plenty the devil holds all the best recipes.
- MOOK
Gertjan van Mook — Berlin.
Photographer, practical philosopher and field researcher.
Lens on a rough road.
Reporting from Europe’s fracture lines — a continent forever in transition.
Van Mook (MA) graduated at the Gerrit Rietveld Academy in Amsterdam.
He grew up among truck drivers hauling sand and bricks across rough terrain — roads, engines and motion became his first language.
That same rhythm still shapes his work — grounded, sharp, free from sentiment.
His work has been exhibited across Europe and internationally, and he has shot campaigns for major global brands.
Later he launched The Man With The Pan® — a spice brand pushing back against Big Food’s erosion of local cuisines.
It placed him deep inside the machinery of global industry and consumer culture,
a frontline that still bleeds into his work.
Mook’s work is culture critique and vitalist rebellion — cutting straight into power, decay and the illusions of progress.
His voice moves through the wreckage of modern Europe — raw, restless, alive.
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